Digital Stractics: How Strategy Met Tactics and Killed the by Chris Outram

By Chris Outram

3 yr approach horizons are meaningless in a electronic international the place the surroundings alterations each day – your approach must turn into tactical and alterations in strategies have to immediately feed alterations in procedure. you would like Stractics.

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Extra resources for Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan

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The ability for Google to use emerging technologies to search huge numbers of documents rapidly has created a multibillion dollar corporation which is now diversifying rapidly into many other activities. Facebook, on the other hand, simply (but using very sophisticated technology) puts consumers in touch with their friends and potential contacts in a way which allows them to communicate rapidly and to share experiences in a comprehensive and almost instantaneous way. Neither of these markets existed in terms of consumer propositions and yet both of them have created many hundreds of billions of dollars of value for their inventors.

Wonderful or embarrassing incidents can be experienced around the world in minutes. The Internet is truly unforgiving and must be harnessed enthusiastically, but with great care. Robert Hohman, CEO of glassdoor, a US jobs and recruiting site, gave a good example of this, “The biggest challenge recently has been the adoption of mobile and social media, meaning that connectedness on the Internet has experienced a tectonic shift. ” By harnessing these shifts in consumer behavior, channel options, and technological capability, it is not surprising that the more enterprising entrepreneurs and entrepreneurial companies have built new business models and attacked the more slow-moving traditional competitors and markets.

There are some fundamental characteristics of a successful business which are worth reflecting upon before we talk about the two types of digital combatants in the subsequent chapters. They are: 23 There is a vision of where you want the business to end up – your endgame. The business’s source of competitive differentiation/advantages is known and nurtured in order to create barriers (preferably high) to entry for others. The business has a high relative market share, which leads to superior profitability.

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