Different Thinking: Creative Strategies for Developing the by Anja Foerster, Peter Kreuz

By Anja Foerster, Peter Kreuz

Diverse pondering offers sensible instruments and techniques businesses can use to aid significantly bring up the price of the company. The authors convey readers how they could query their company's options, create new markets, supply their items an intensive makeover, and invent leading edge new expense and revenue types to offer them a aggressive virtue over their opponents. to demonstrate the idea, there are overseas examples from a wide spectrum of industries, from Apple and Virgin to Daimler-Chrysler, McDonald's, and Washington Mutual financial institution, which express how taking such cutting edge ways has labored in perform.

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Strategies – developed after close study of the market – are based on tracking the customers’ existing preferences. Rejected by the customer: Red Bull, Post-its and FedEx So far, so good. But wouldn’t it be true to say that these management tools also create an illusion of certainty? Take market research as an example: we know what customers are going to want tomorrow. We’ve asked them! But were the answers they got from the customers truthful ones? The customer is a rear view mirror, not a guide to the future.

Let us show you how this strategy can be put into action. Markets 53 Recreate yourself before you go out of date Business unconventionalists are always on the lookout, always ready to recognize ongoing changes in the markets. Anyone who is caught napping by new developments will be taught a very hard lesson by those who have kept their eyes open. As an example, let us take a look at a company whose problem was that slowly but surely its target group was dying out. In such a situation, you can either bewail your fate and, together with your customers, face approaching doom with your head held high – which might be a dignified exit, but wouldn’t be very smart – or you can recreate yourself.

DaimlerChrysler introduced the Maybach, a luxury Rolls-Royce class limousine – and found a market for it with the help of clever sales methods tailored to the target group. 6 Backwerk – the self-service bakery Source: BackWerk Systemzentrale GmbH & Co KG Strategy 33 managers’ to help the celebrity clientele decide on the details of their unique Maybach limousine. From the choice of wooden veneer on the humidor to the position of the television screen or a dashboard decorated with brilliant-cut diamonds, almost any wish can be accommodated.

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