Developing International Strategies: Going and Being by Rudolf Grünig

By Rudolf Grünig

The internationalization of the human society and commonly of the economic climate will proceed. it is going to create threats but in addition vast possibilities to such a lot businesses. this can be the place the e-book makes its contribution, maintaining feedback for medium-sized businesses to turn into a winner of internationalization. After a accomplished advent to internationalization and to strategic making plans, concrete concepts are made: The ebook first appears to be like at going foreign for brand spanking new markets. Then it exhibits the best way to enhance an internationalization approach for construction and sourcing. ultimately strategic making plans in a global corporation is defined. The booklet is geared toward corporation executives, grasp scholars and members of EMBA courses. it's meant to function a help for constructing profitable techniques for going and being international.

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Extra resources for Developing International Strategies: Going and Being International for Medium-sized Companies

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More than 85% of these exports are within the upper price segment and the luxury segment. ƒ In terms of units sold, China dominates the world market with more than a billion watches. With an average price ex works of CHF 6, China is almost a hundred times cheaper than Switzerland and still ten times cheaper than Switzerland in the low price segment. Based on the average price, Germany too belongs to the low price segment. But German watches are 25% more expensive than Swiss watches in the low price segment.

Facts and figures about internationalization 21 The FDI enterprises are mostly owned by Asian companies. Almost 95% of the capital invested has come from East and Southeast Asia. But the industry’s exports go predominantly to the US and Canada (56%) and to Europe (15%) (Pham, 2008, pp. ). Of these exports, it can be assumed that a large proportion originates from FDI enterprises. These companies were established in order to gain access to qualified workers with moderate wages. Investors from countries like Taiwan, South Korea and Japan enjoy immediate cost advantages when they can produce in Vietnam, rather than in the home country.

In 1970 Switzerland was at a much higher level of internationalization than the world as a whole. This is true both for the overall index and for all three sub-indices. Up to the year 2000 the overall internationalization index and the two sub-indices for Economic Globalization and Social Globalization continued to climb, moving above 90. For the overall index the rise from 1970 - 2000 equates to more than 55%. The Political Globalization sub-index was already at 97 in 1993. Since 2000, scores have fallen off slightly, though they remain extremely high.

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