By Johnnie Johnson; Alistair Bruce
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Extra info for Decisions : risk and reward
Johnson The objective of this chapter is to explore the effects of excitement on the nature of betting decisions. As such, it addresses an area of inquiry, the relationship between excitement and leisure, which has received only limited attention in the literature. A distinctive feature of the chapter is its use of a large and geographically dispersed sample of real betting decisions made in UK betting offices. Two procedures are employed to test the existence and magnitude of the effects of excitement.
Bearing this reservation in mind, the principal proposition to be developed here is that of the four motivations identified, three–betting for excitement, betting for social interaction and betting for financial gain–are more likely to stimulate betting during particular periods. The intellectual challenge motivation is, it will be argued, more likely to be neutral in terms of its influence on bet time. C. V. Johnson and their associated audio and visual broadcasting take place. During this period, the opportunity for ex ante speculation relating to and ex post analysis of broadcast events is at its peak.
This clear difference between S2 and S3 reinforces the evidence of a legitimate distinction which was suggested by the results relating both to financial returns and to staking levels. The S1 figures appear to indicate a marked preference, across all three indicators, for riskier selections. Whilst this result is not easily explained as a systematic phenomenon, it may be the case that this group’s acceptance of riskier selections is related to its low staking levels (higher risk, but smaller potential loss).