By Tobias Hahn
Based on a number of case examine research, targeting scalable carrier innovation, the current learn presents a pragmatic approach version that shall serve telecommunication businesses as a tenet whereas accomplishing strategic cross-industry innovation initiatives. The findings additionally be aware of features in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for current theoretical innovation technique models.
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Additional info for Cross-Industry Innovation Processes: Strategic Implications for Telecommunication Companies
Qualitative research allows to generate, elaborate and test theory and recent articles focusing on theory generation have a larger impact on the accumulation of management knowledge compared to articles focusing on elaboration or testing (Bluhm et al. 2011). 29–30; Idrees et al. 2011). This is why the present study follows grounded theory as central research methodology, developed by Glaser & Strauss (1967) as a systematic, comparative, iterative approach to analyze data, and to consequently, discover a theory.
The pilot customer project consisted out of a technical sub-team and a marketing sub-team. The technical sub-team consisted out of five to six people and got strong support by sub-contractors and the telecommunication company throughout the project. The marketing team consisted out of two people. Utility-sided one project manager was responsible for IT and processes and coordinated sub-teams. The overall project manager was provided by telco-sided business development who took the lead in overall project management, mainly because the telecommunication company provided a large part of the needed budget.
Especially internet technologies have fundamentally affected and transformed the telecommunications industry (Hess et al. 2012). Therefore, telecommunication companies developed software-speci¿c competences, to counter complementary or substitutionary products that increasingly challenged the existing telco product portfolio (Wulf & Zarnekow 2011). Accordingly software and software-based services account for a major part of the ICT industry and are recognized as a key element in developing the information society (Leimbach & Friedewald 2010).