By John Elkington
This can be a definition of the ''triple backside line'' of revenue, environmental sustainability and social accountability. it really is in keeping with the auhthor's first-hand event with businesses who've realised that those are the forces that form the way forward for enterprise.
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Extra resources for Cannibals With Forks: The Triple Bottom Line of 21st Century Business
The answer is a bit of both. It was a chill, autumn morning. On the pavement outside the smart London hotel huddled a small group of protesters. As the business conference delegates filed in, the protesters asked them to take packs of information. But something was not quite right. What was going on here? Environmentalists picketing a mining company’s annual general meeting? Animal rights campaigners? Human rights activists? None of the above, it turned out. I came acres this scene as I entered the hotel to help kick off the conference.
And they are just as likely to be carrying the Financial Times or the Wall Street Journal as the CoEvolution Quarterly, Ecologist or Utne Reader. Have the powers of Mammon turned watchdogs into lapdogs — or have the revolutionaries taken the castle? The answer is a bit of both. It was a chill, autumn morning. On the pavement outside the smart London hotel huddled a small group of protesters. As the business conference delegates filed in, the protesters asked them to take packs of information. But something was not quite right.
When I was still a boy in shorts, Nikita Kruschev, then President of the seemingly unstoppable Soviet Union, grabbed the world’s headlines by saying that communism would bury capitalism. No doubt he believed it and much of the rest of the world feared he might well be right. Capitalism, whether in the Soviet Union or in other major industrial powers, had a decidedly mixed press for generations. ” Really, who would want to live in a capitalist society? And, for much of the 20th century, many critics of the industrialized world order wondered aloud — sometimes very loudly — whether the future would be unsustainable capitalist or sustainable communist?