Business Strategy Formulation: Theory, Process, and the by Anthony W. Ulwick

By Anthony W. Ulwick

Ulwick introduces a technique formula idea and strategy that enables organisations to create techniques that always produce step forward effects.

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At what point did you stop searching for a better solution? Was the optimal solution proposed? Would anyone have known if the optimal solution had been proposed? How did you set out to create the optimal solution? The use of Solution-Based Logic often precludes the creation of the optimal solution. The criteria that define the optimal solution are often unknown. Therefore it is difficult, if not impossible, to know if the optimal solution has been created. To make matters worse, organizations tend to evaluate only a few alternative solutions out of the thousands or millions of potential solutions that exist.

Let’s analyze the impact that this logic has had on the dynamics of the strategy formulation process. First, the use of Outcome-Based Logic enables individuals to be inventive rather than defensive. It ensures that all the required criteria, or outcomes, are uncovered in advance of creating any potential strategy or solution. In other words, all the outcomes the organization wants to achieve with the optimal solution are known by all in advance of creating or evaluating a solution. For example, suppose that it is determined and agreed that a new company strategy must enable the organization to achieve the following seven outcomes.

2. A process that enables organizations to capture, filter and sort requirements and other information that is required to create breakthrough strategies and solutions. 3. The tools that deliver the processing power that is required to simultaneously process all the information needed to uncover the optimal strategy or solution. In short, the process resulting from our efforts provided the structure, information and processing power that is required to formulate breakthrough strategies and solutions.

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