By Richard J. Briston, Jack Liversidge (auth.)
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Extra resources for A Practical Approach to Business Investment Decisions
3) In terms of the investment decision, for example, Value 1 could be volume of sales (or share of market) and Value 2 could be level of profits. One of the basic problems with this approach is the selection of alternative investments within the satisfactory pay-off sector. g. 4 X y A +6 +5 B +4 +3 c +6 +4 D +5 +5 Alternative investment strategy The values in the cells indicate the pay-off and it is clear that strategy A is preferable on all counts. Where, however, no one strategy is dominant on all objectives for optimisation, it is necessary to effect a transformation.
The technical need for greater capacity to meet an increase in demand for final product, which is the 'accelerator' in its original and strictest construction; and 3. the desire to keep or increase one's share of the market, that is, the trade position motive, which is so often mentioned in questionnaires or interviews of individual businessmen. (M5 pp. 3/4) Their principal findings were: (i) There is support for all three types of motivation dependent primarily on the business cycle. It was found that industries in similar economic situations tend to make similar investment decisions but that the economic environment which conditions these reactions is itself highly volatile and complex.
Who determines the objectives? 2. Does the objective formulation contain several elements? 3. How is the objective formulation used for contro1 purposes? 1. WHO DETERMINES THE OBJECTIVES? An alternative way of posing this question would be to ask whose desire does an objective depict. On the assumption that only individuals have desires, Cyert and March argue that individuals have goals (objectives) and that collectivities of people have none. Organisational goals are thus a series of more or less independent constraints imposed on the organisation through a process of bargaining amongst potential coalition members and elaborated over time in response to short-run pressures.